Our ADePT Process
Analyze
We evaluate your project by identifying users' needs and understanding how they relate to your product. With all challenges pinpointed, we determine the business, competitive, design and process recommendations that are necessary to improve your user experience.
Because hypothesizing about user needs isn't enough, we next move to direct analysis. Through ethnographic research conducted with real users via interviews, focus groups, web logs and other research tools, we take on the tricky process of differentiating between what users say they want and what they actually want. This research is illustrated through user archetypes or personas and usage scenarios, and communicated with an analysis document that clearly and concisely reveals the scope of problems.
We also supplement the user research with a heuristic evaluation, comparing existing design to an established set of criteria, and a competitive survey. This lays the groundwork for our team to work with yours to map out the very best design solution.
Analysis Deliverables Include:
- User personas and scenarios
- Heuristic evaluation
- Competitive survey